B2B marketing - ITOutsourcingNews

Data Analytics & Business Intelligence Outsourcing

B2B Partner Attribution Is Failing—Leaders Must Confront the Hidden Damage

Your B2B marketing attribution may be sabotaging revenue growth – see the hidden damage lurking in your data and why traditional models are failing you.

IT Sourcing News Team
September 14, 2025

IT Service Management (ITSM) & Enterprise Service Management (ESM)

Is Salesforce’s Bold ITSM Push a Strategic Masterstroke or Risky Diversion?

Salesforce storms the ITSM battlefield with AI-powered weapons, but ServiceNow's…

IT Sourcing News Team
October 1, 2025

Cybersecurity & Data Protection

Automation’s Silent Threat: The Overlooked Crisis AI Leaders Are Unprepared For

While AI leaders celebrate automation's success, a dangerous cybersecurity crisis lurks…

IT Sourcing News Team
September 29, 2025

repetition leadership communication impact

Cultural Alignment & Communication

Why Exceptional Leaders Repeat Themselves Relentlessly—and Still Aren’t Heard Enough

Think you're communicating enough as a leader? Studies show even the best leaders must…

IT Sourcing News Team
September 29, 2025

Digital Transformation

Why Malaysia’s Promising SME Digital Leap Still Leaves Many Left Behind

While Malaysia pours billions into digital transformation, rural SMEs face a stark…

IT Sourcing News Team
September 29, 2025