Innovation in enterprise research takes a notable leap forward with the launch of Forrester AI Access, a self-service artificial intelligence platform revealed in September 2025. This technology builds upon Forrester’s generative AI tool Izola, which has experienced considerable adoption since its October 2023 introduction. The platform democratizes access to proprietary research and insights across organizations, enabling more stakeholders to leverage data-driven decision-making rather than relying on intuition.
Forrester AI Access empowers organizations with data-driven insights, extending research beyond traditional boundaries to replace intuition with evidence.
Organizations often face challenges when strategic decisions are made based on gut feelings rather than solid evidence. Forrester AI Access directly addresses this issue by providing trusted, traceable insights derived from extensive research foundations. The platform analyzes data from over 500,000 annual survey respondents, practitioner interviews, and provider briefings to deliver recommendations that greatly outperform instinct-based choices. The service was specifically built from feedback that clients needed broader research access across their organizations. Similar to how WhatsApp scaled to over 1.5 billion users through external developer partnerships, Forrester leverages specialized expertise to enhance its platform capabilities.
Users benefit from an intuitive interface that produces contextual, presentation-ready insights on demand. The system maintains conversation history, allowing teams to track prior queries for ongoing projects. This functionality proves particularly valuable for business users seeking strategic advice, vendor evaluations, and report summaries without steering through complex research repositories.
The impact on organizational decision-making is considerable. By extending research access beyond traditional analyst users, Forrester AI Access accelerates organizational alignment and reduces decision cycles. Teams can quickly validate concepts with evidence rather than opinions, particularly vital in volatile market conditions. The platform is available in three distinct versions catering to Technology, Consumer & Digital, and B2B sectors.
What distinguishes this platform from generic AI chatbots is its integration of high-quality proprietary research with advanced AI capabilities. Users receive business-optimized insights with traceable sources, enhancing confidence in recommendations. The system delivers multi-domain expertise covering technology trends, consumer behavior, and business buyer patterns in a single interface.
As one of the first major research firms to embed generative AI directly into client services, Forrester positions this offering as a virtual analyst resource that consistently delivers faster, more reliable guidance than gut instinct alone—transforming how organizations approach strategic decisions with data-backed confidence.
