Browsing Tag

marketing technology

2 posts
marketers embrace api driven tools

Why Marketers Are Ditching Old Tools for API-Driven Stacks—And Refusing to Slow Down

Think your legacy marketing tech stack is cutting it? Modern marketers are ditching old tools for API-driven solutions, and their results will make you question everything.
data management platform overview

What Is a Data Management Platform and How Does It Work?

Your data is scattered across dozens of sources – a DMP brings it all together to create audience gold. Marketing will never be the same.