With a definitive agreement signed on February 18, 2026, Salesforce has moved to acquire Momentum, a conversational insights and revenue orchestration platform that captures intelligence from voice and video conversations across third-party tools like Zoom and Google Meet. The deal, expected to close in Q1 of fiscal year 2027, addresses a strategic gap in Salesforce’s ability to transform unstructured conversational data into actionable revenue intelligence.
Salesforce’s Momentum acquisition transforms unstructured voice and video conversations into actionable revenue intelligence, closing a critical strategic gap.
Momentum’s universal ingestion engine processes voice and video conversations, call recordings, emails, and Slack channels to extract structured insights. Founded in 2020 and backed by $13 million in Series A funding, the platform deploys specialized agents including a Deal Execution Agent that auto-fills CRM data, a Coaching Agent that analyzes sales calls, and an AI CRO Agent that generates briefs from plain-language queries. This technology enables teams to predict customer churn, identify risks, and streamline sales processes by analyzing what customers actually say rather than relying solely on manual CRM entries. The platform also supports real-time data synchronization to ensure teams see the latest conversational signals across systems.
The acquisition’s primary value lies in integrating Momentum’s capabilities with Agentforce 360 and Slackbot. This integration will enable agentic workflows to incorporate genuine customer voice for complex, multi-step processes. Your agents will access ground truth context from real conversations, providing unbiased insights that cut through optimistic forecasts and paint realistic pipeline pictures. Salesforce positions itself as the source of truth for deal health, MEDDICC completeness, and next steps by pulling revenue intelligence directly into the CRM. The deal strengthens Salesforce’s ability to capture and analyze unstructured interaction data across sales, service, and collaboration tools.
This move creates immediate pressure on competitors like Chorus.ai, which now face the challenge of enhancing integrations or risk becoming sidelined as standalone tools. The acquisition reflects a broader industry shift away from disjointed best-of-breed solutions toward unified suites. Combined with Salesforce’s December 2025 Qualified acquisition, Momentum completes coverage across the funnel—addressing both top-of-funnel engagement and mid-funnel deal execution. This marks Salesforce’s tenth acquisition targeting Agentforce over a six-month period, reflecting an aggressive consolidation strategy.
The financial terms remain undisclosed, but the strategic implications are clear: Salesforce reduces dependence on external truth systems while transforming meeting audio into structured intelligence that drives immediate revenue impact for go-to-market teams.
